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Increase Pharmaceutical Sales with 3D Training Simulations
In any type of business where representatives are on the road making calls to prospective customers, having an edge on building rapport, closing the sale and knowing everything there is to know about the product line is absolutely essential in meeting sales quotas. However, these are not simple skills to master and often take years and years of trial and error to develop. During this time sales will definitely stay flat or may even decrease, lowering the overall profit for the company.
Pharmaceutical companies know that having a representative that can talk directly to a doctor is the best way to introduce new products and ensure that their current products and medications are being prescribed by that particular physician. Often the sales rep will make all the difference in the world in the doctor’s willingness to give a new medication on the market a try. However, teaching that representative how to communicate effectively with the doctor has always been a challenging part of the industry. With the new technology of a 3D immersive training simulations those old training hang-ups are gone. These programs allow the rep to enter a virtual environment and practice all aspects of communicating with the doctor, which can even include how to get past the secretary or clinical manager to actually get to see the physician.
The virtual environment in the 3D immersive training module can be created to truly give the representative a taste of being on the road. This is a perfect training tool for new reps that may never have had their vehicle turned into a mobile office. Management, inventory, tracking and recording of sales and sales calls can all be rehearsed and actually completed right in that training module. This means that the new rep has already experienced being the road before they ever turn the ignition key in the company car. Since they are right there in the office during the virtual training questions can be easily answered and the game type environment allows the learner to experience what works and what doesn’t which further enhances the learning experience. The simulation can be repeated as necessary by the learner as a way to review or verify details and information.
For more experienced reps a virtual trainer that works to increase sales, product knowledge and also helps to develop effective sales routines is a real asset in a 3D immersive environment. This trainer is always available 24/7 and allows even on the road reps to complete trainings without coming in off of their sales routes. Monitoring of completion can be done through existing technology to provide feedback and evaluation to supervisors and human resource managers as necessary.
Designing Digitally, Inc. has produced a variety of different 3D immersive training environments including those for the pharmaceutical industry. Since our specialization is creating just the training module you want, we design and develop 3D simulations that can meet any or all of above mentioned training requirements. If you have a need for training for sales, product knowledge, communication or any other topic talk to our 3D simulation developers and let us take care of your next level of training.
Mobile Integration of 3D Simulations and Serious Games
Advancements in mobile devices have changed even the relatively new world of training using 3D simulations and serious games. Cutting edge companies like Designing Digitally, Inc. are able to provide complete compatibility between these highly interactive types of training and computers, smartphones and other types of mobile devices. With online training it is also important to consider the cutting edge markets including Android tablets and Ipads, both which are ideal for our 3D training simulations and serious games. The benefit to a company, business or agency is that anyone that needs the training can complete it, regardless if they have access to a desktop or laptop computer.
Imagine how much easier it would be if representatives or technicians in the field could log into a 3D simulation or serious game if they encounter something they aren’t sure how to handle. They can use a smartphone, tablet, or laptop to enter the virtual environment and learn the skill needed, review a protocol or even try out a potential solution before actually implementing it in reality. This can save an incredible amount of time, multiple calls back and forth to supervisors or tech support as well as gives the employee a boost of self-confidence as they quickly and efficiently find the answer to the problem. Since the programs designed by Designing Digitally, Inc. will work with iOS, Android devices and computers, there are options for your training needs..
Mobile devices can also be used as part of a professional development and training program that occurs right in the field. Bar codes can be scanned to bring up information on a product, allowing the employee to have details and information virtually instantaneously. This is ideal for employees providing assistance to customers since specific information about the product will appear right on the display of the mobile device, ensuring that the customer is getting the most accurate data. Employees can also bring up information and become more fluent on different aspects of a product as they play through the serious game or the 3D simulation. This aspect can be provided by augmented reality that allows information to be overlaid on the image in the simulation or can also enhance the learners experience with video, graphics and sound.
This type of training using mobile devices can be either a single player stand alone type of training atmosphere that allows a virtually unlimited number of users to be on the 3D simulation at the same time. The players are unaware of others on the system, providing a private and supportive type of learning environment. Other options include adding multiplayer interactions where players are aware of each other in the serious game or 3D simulation. This is a great idea for competitive types of trainings and assessment of employee competency in specific areas.
Having all of this available on any smartphone or mobile device expands your virtual training options to reach everyone in your business, organization, agency or company. At Designing Digitally, Inc. we have experience in creating these types of multiple device compatible serious games and 3D simulations. If you think this may be just the training option you need talk to one of our staff and we can get started in taking your virtual training to the next technology level.
